Enhanced Your Business Website Ready To Profit from Mobile Social Media .mp4 - YouTube

Enhanced Your Business Website Ready To Profit from Mobile Social Media .mp4 - YouTube

Mobile location based services   provide an effective  geolocation  marketing tool as it combines the exact location and time of the day with a device  that is personal to the owner of the device  thus  providing advertiser the most refined targeted means  to direct approach to the user , Well in Taiwan recently 1000 taiwanese  decided   to  formed a human QR code Sunday, December 2, in an event designed to promote the island to the world by cashing in on the rising use of smartphones which can read the barcodes.

QR codes are commonly used to direct users to websites, videos or social media sites.

Forming the QR code, highlighted by a blue word "H I " in the middle, involved a total of 1,369 people carrying umbrellas on the square of the Taipei City Hall, organisers said.

Themobile social media outlook is positive.

With prediction that there is a high possibility that the rate of Mobile overtaking traditional PC Internet access in the next few years.  Simple math tells marketers that abundant of opportunities exist within all this Go Mobile technology to present media ads to the right audience at the right  time

Well  spokeswoman for the non-profit Sayling Wen Cultural & Educational Foundation stages utilization of  Mobile Social media  for  such promotion and introduction of Taiwan  will  be effective.

"As long as smartphone users take a photo of the  2D  QR trademark code, they can easily link to our website where various colourful events of Taiwan are shown and will be continuously updated."

 QR  Marketing  is  One –on-one form of advertisement , anytime ,anywhere to an y individual with a Mobile enabled internet device ,and this form of advertisement  is vastly superior to  other marketing method available .

"Hi" Human Mobile QR Code Formed to Promote Taiwan

Mobile location based services   provide an effective  geolocation  marketing tool as it combines the exact location and time of the day with a device  that is personal to the owner of the device  thus  providing advertiser the most refined targeted means  to direct approach to the user ,

Well in Taiwan  1000 taiwanese  decided   to  formed a human QR code Sunday, December 2, in an event designed to promote the island to the world by cashing in on the rising use of smartphones which can read the barcodes.

Photo credit: Sayling Wen Cultural & Educational Foundation 

 QR codes are commonly used to direct users to websites, videos or social media sites.

Forming the QR code, highlighted by a blue word "H I " in the middle, involved a total of 1,369 people carrying umbrellas on the square of the Taipei City Hall, organisers said.

The mobile social media outlook is positive.

With prediction that there is a high possibility that the rate of Mobile overtaking traditional PC Internet access in the next few years.  Simple math tells marketers that abundant of opportunities exist within all this Go Mobile technology to present media ads to the right audience at the right  time

Photo credit : AFP 

Well  spokeswoman for the non-profit Sayling Wen Cultural & Educational Foundation stages utilization of  Mobile Social media  for  such promotion and introduction of Taiwan  will  be effective.

"As long as smartphone users take a photo of the  2D  QR trademark code, they can easily link to our website where various colourful events of Taiwan are shown and will be continuously updated."

Photo Credit : Wikimedia common - The QR Code  story 

QR  Marketing  is  One–on-one form of advertisement , anytime ,anywhere to an y individual with aMobile enabled internet device ,and this form of advertisement  is vastly superior to  other marketing method available .

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Mobile Social Media Intelligence

Mobile Friendly Website will Boost Social Consumer Engagement

Will  Implementing  a  New Mobile Website Increase Your Product's  Visibility 

A recent survey by Web.com says 84% of small businesses that go mobile see an increase in profits. That's a pretty high percentage and you can imagine that 84% of those small businesses aren't marketing geniuses. They just realized that their customers were on their mobiles 24/7 and they needed to be there too.

All of the marketing experts online are predicting that mobile will be even more important to businesses in the future. Global financial services firm Morgan Stanley released a report a few years ago saying that mobile web surfing would surpass desktop usage by 2015. The report showed that mobile use was growing exponentially.

View Photo slide 

People are increasingly looking for offline businesses on their mobile devices, and this means it's time to get on the ball. Just going mobile can increase your profits, but if you really want a mobile site that rocks, there are a few things to consider.

Design and Navigation

You know how important navigation is for a PC website. Well, for a mobile site, it's even more important. Mobile websites have high bounce rates. To keep them on the site, the design has to be simple and stripped down. All of your site's pages should be just one or two clicks from the front page. Images should be small and minimal, and there should be plenty of empty space. Don't use Flash or anything else that loads slowly.

When designing your site, think about how they're going to be using it. Remember that they won't have a keyboard. Entering text on a mobile is a frustrating experience. Most mobile devices use a touch screen, so consider thumb swishing when you plan your layout. Put your buttons in places where they're easy to tap.

Know Your Mobile Visitors

In order to make any website profitable, you need to understand who's using it and how they're using it. The fact is that we use our mobiles differently than we use our computers. For example, consider when we're online. People are much more likely to be on their mobiles while riding the train, waiting in line at the bank, or sitting on the couch watching TV in the evening.

People use their mobiles to find local businesses and to compare prices. While you're shopping in a retail store, you can use your smartphone to compare prices and learn more about the physical products you're thinking of buying.

Mobile users spend LOTS of time on social media sites like Facebook and Twitter. Studies have shown that the time spent socializing on mobiles is steadily increasing and social media sites are capitalizing on this by creating more mobile-friendly features. Find out what your customers are doing on their mobiles and you'll know exactly how to market to them.

The Mobile Revolution 

So, does a mobile site get you more profits? The answer is yes, and it's going to mean even more profits in the coming years. Sales of mobile devices are only increasing, so if you haven't already gone mobile, now's the time to do it.

Leverage on Mobile Internet to Access China's Whopping Online Consumers

We wish to give  credit  to Willis Wee Founder of Tech in Asia who is also an entrepreneur since 2005. Contact him at willis[at]techinasia[dot]com for  his article as follows ; 

CNNIC has recently released a lengthy but fascinating report showing how mobile is overtaking the desktop in China. As you can see in the graph below, there is a continual surge of mobile internet users.

CNNIC says there are more than 388 million mobile internet users recorded in June of this year. That figure has finally exceeded desktop internet users which are slightly over 380 million users.

The report also found that 72.2 percent of internet users use mobile devices to browse the web. In contrast there are lower proportion of internet users using the desktop as their gateway to the internet. Six months ago, the desktop accounted for 73.4 percent of all Chinese internet users. Today, it accounts for 70.7 percent, a drop of 2.7 percent [1].

So why the huge jump in mobile internet users? It’s largely thanks to users in the rural areas of China. CNNIC compares users who are from the city versus the countryside and came into conclusion that people outside of big cities depend on their mobile phones to access the internet. That doesn’t discount desktop in anyway as it is used by 45.7 percent of the rural area citizens. Notebook/laptops are at a miserable 8.7 percent. So it looks like there’s a space for cheap notebooks to penetrate rural regions in China.

Mobile phones accounted for a whopping 60.4 percent of the rural region’s internet usage. Not only are there more internet users in China, the time they spent online is also getting longer. Six months ago, Chinese spent 18.7 hours online. Today, an average user spent 19.9 hours, about 6 percent increase in time spent on the web. Web users vary in age, anywhere from 10 to 60 years old. But the bulk of internet users are aged between 10 to 39 years old. The majority of users are at least high-school educated and are students or freelancers.

The monthly income of Chinese internet users have two outstanding groups. One has an average city salary of about 2000 to 5000 RMB and another is the lower tier of “below 500 RMB” group. Users in town and cities accounted for 72.9 percent of all internet users while villages accounted for 27.1 percent. Again, new internet users are coming from villages and their virgin experience to the web is via their mobile phones.

So how are Chinese users using the internet? You can find a breakdown below. Surprisingly, weibo/microblogging accounts for 50 percent of web activities, which is far more than group buying in China for sure!

---

Use	No. of Users (Millions)	Usage Proportion (Percent)	6-Month Growth Rate (Percent)
Instant messaging	445	82.8	7.2
Search	428	79.7	5.2
Music	410	76.4	6.4
News	392	73	6.9
Blog / Personal sites	353	65.7	10.9
Videos	349	65.1	7.6
Games	331	61.6	2.1
Microblog	273	50.9	9.5
Emails	258	48.1	5.1
Social networking	250	46.6	2.6
E-commerce	210	39	8.2
E-learning	195	36.2	-4
E-banking	191	35.5	14.8
E-payment	187	34.8	12.3
Forum/BBS	156	29	7.7
Group buying	62	11.5	-4.4
Travel booking	43	7.9	1.2
Online investing	38	7	-5.5

---

So overall, we hope CNNIC statistics are helpful to foreigners who are looking at China for opportunities. If you understand Chinese, I would urge you to check out the entire CNNIC’s report here. But note that there’s obviously a divide in internet user behavior in the China – with white collar people on one side and an emerging group for rural people. I would also urge you to read the story of “W and L” which has been translated by the good folks at Techrice and Tea Leaf Nation to understand the Chinese internet a little better.
Article Credit to  : Willis Wee 

We will like to curate this article to add on the following  video  from  GroupM.com which depicts  the whole scenario as describe   above content in an  animated infographic manner which  make the subject  more interesting ;

To  work out and  implement  your  your mobile media strategy for China , do consider to pickup a  copy of the Mobile media Intelligence ,as it urge  readers to check  out  on the new  book  from Laura maya. There are few chapters  in the  book that explore   how readers can  leverage on the difference of Mobile Social  Media  between  the western countries  and China

Download  Mobile Social Media Intelligence at Scribd

Mobile Social Media | China At Your Fingertips

While   major social networking sites like Facebook, Twitter, and YouTube  are given  very little  exposure   in China ,these   does not limit  Netizens  in China  to access  to  Mobile Social  media  especially  China-specific, alternatives  which are  flourishing. There are  many  mobile  and social networking  sites   like  Renren  and Weibo which both  amount over 460 million users in China . Like  Facebook  and  Twitter, both Renren ( Chinese similar Facebook )   and  Weibo ( Chinese similar Twitter  )  has been used widely   in chinese communities   in many  countries throughout the world .

Mobile and Social Networking 

One main point  which I  noticed over the years  in China  is  that  Chinese  do  highly  value word of mouth more than in other countries because most  Governmental controlled public informations are usually sanctioned or censored  , and tweets  can  spread  fast  to general user of  both mobile and social network ,due  to  phones has a direct empowering factor and   are more affordable  these days  in China . 

During  the course  of putting up the Mobile Social Media Intelligence  report,  my journey  has brought  me  to  many stats  board  to gather  some  data and we are most appreciate   to have enjoyed  the following  video  put  up  by by  the Shanghaiist displaying  a nice informative animation from an  ad company ; GroupM  Interaction  with  result  data  quite  inline with  year 2011

                                          Video Credit :GroupM  Interaction 

                                          

This  video  is very well presented  and  offers   alot of  interesting  facts , and  the most interesting part is  presented at the end where it shows  how a 10 year  old  Kid  cleverly applies his mobile strategy  to use an Location Based  Service  app to keep tabs on where his father’s whereabouts  and proximity . 

So I encourage all  audience to check  out the  video  for yourself. The source of the figures is not listed, but the numbers look to be in line with data we’ve seen from other sources as well.   

Download  Free :  Mobile Social Media Intelligence 

Google + Convergence of Mobile and Social Media

Google Plus  Review 

Unlike other Social Network ,Google + allow user to upload ,personalize and  shares   content and media easily . Its interface is intuitive and attractive and with the  infinite scrolling feature, Google + offer a New Browsing experience ,with full length  discussion with circles  group of  people  , with friends , business associates based on different  circles with different discussion interest + a New Hangout  features for realtime communication  and whats' Best  is the Google + Mobile application ,this app has nearly  all the functionality of the Google Web  browser and is available  for Android and iOS  devices
Appreciate  the value of being connected with Google + , this platform has  presently exceed the 100 Milllion mark  and will grow  further  and now  with the convergence of Mobile and Social Media ,this social networking  site  will play  the  best  example in Mobile Social media with its  Hangout 's Messenger features  as its  real time interactive  features breach  what general web  application can  do especially when it allows  you to connect  with people  in a much more intimate  way  than any other network .

Google PLUS _Social Gone Mobile

Mobile Social Media |How Having a Mobile Optimized Site Gives You Mobile Media Advantage

A huge number of searches are now being done with mobile devices and this is only going to increase in the very near future. People bought more smartphones and other mobile devices this year than socks, and they're increasingly looking for your business by swishing their fingers on that little screen.

What this means for you is that your website has to be mobile-optimized. If you optimize it for mobile devices, you'll have an unfair advantage over the competition – and that's a good thing!

Maximized User Experience

A mobile-optimized website gives the user a much better experience. If the user experience is bad, they'll give your website about 3 nanoseconds of their attention before they click away to your competitor's.

Nobody wants to look at a desktop-optimized website on their smartphone. Search engines, which are placing more emphasis on mobile search, will also love it.

Features and Apps

When your site is optimized for mobile devices, you can take advantage of all sorts of features and applications, especially for smartphones. These include things like touch-screen options and integration with text and email.

A person can, for example, find your business on Google Maps, read a Yelp review, blab about it on Facebook and then email a friend and say, 'Let's meet here,' all quickly and easily.

Burn Your Brand into Their Brain

What does somebody think when they stumble on a site that's well optimized for mobile? They think, 'Wow, cool!' By optimizing your site, you've just done wonders for your brand.

You immediately stand out from the competition, which still has their boring desktop site showing up on mobile browsers. You've already told them that you're 'with it' without saying anything.

Load It Up

If your site is optimized for mobile, everything will load faster, and this means that your users have more time for browsing and enjoying your content. In fact, mobile users have notoriously little patience. Hamsters have longer attention spans. The time it takes for a Flash video or fancy graphic to load can lose you potential business quickly.

Stay Ahead of the Competition

Experts estimate that around 98% of all websites are currently not mobile optimized. This is especially true of offline businesses, which are often the last to adopt new technologies online. This means that getting ready for mobiles puts you far ahead of the competition.

And the longer your site shows up in searches and draws traffic, the more authority it's given by the search engines. You get a head start.

Finally, the greatest thing about optimizing your site for mobile devices is that you can do it without affecting your site adversely at all. It only adds to your search engine optimization and takes nothing away. The world is going mobile, so get with it!

 Crack The Code 

Mobile Social media | The New GeoSocial Experience

A  recent  report in December 2011  from Juniper Research finds  over 1.3 billion users are expected to access social media from mobile devices by 2016  which prompts  the continuing increase in smartphone adoption and  integration of  new trends of mobile social media   which  include geosocial networking  , Location based services and  growth of new mobile application

Geosocial  as part of Mobile Social Media

The  Juniper's artcle “ Geosocial Networking and Smartphone Adoption to drive Market “ states ; “ the trend to integrate social, local and mobile experiences is driving the geosocial phenomena. People want to find out not only what their friends are doing, but also their location and other available activities in the area. Geosocial networks are particularly suited to the mobile space as most smartphones now include GPS, and have an 'always on, always connected' experience."

How To Profit From Mobile Social Media Revolution 

In bold truth , mobile location based services   provide an effective  geolocation  marketing tool as it combines the exact location and time of the day with a device  that is personal to the owner of the device  thus  providing advertiser the most refined targeted means  to direct approach to the user .

 It is a One –on-one form of advertisement , anytime ,anywhere to an y individual with a Mobile enabled internet device ,and this form of advertisement  is vastly superior to  other marketing method available .

 The mobile social media outlook is positive.

With prediction that there is a high possibility that the rate of Mobile overtaking traditional PC Internet access in the next few years.  Simple math tells marketers that abundant of opportunities exist within all this Go Mobile technology to present media ads to the right audience at the right  time

Besides the cost of telcos mobile plan, virtually everyone will have access to almost free text messaging capabilities from newer application  like  - Whatapps  and   many other new mobile marketing  trends   with use of  devices like  the  smartphones  and PC tablet  introducing new application ,  like  the  Mobile apps, Location Based services   and QR codes  therefore    boosting  the industry with multiple benefits  as such they serve  more than  just mobile customer but  also provide new marketing element for brands and retailing  business  to interact  with customers  to  increase their businesses  both in exposure and profits.

source: wikimedia common

As  the mobile  agenda arises  ;analyst claim that at the same time the mobile advertising throughout the world  will increase from $6 billion last year to $28 billion in Next  3 years.
With smartphones’ sales  becoming  more widespread, the growth  situation will remain the same in major  countries , if not more  , so in both the  third world   and  new emerging markets where  users  starts to switch from feature phones to the Smartphone  . At this  same time, sales of personal computers are expected to stay lower unless Windows  8 is able to breach a  big  difference making  user to switch their budget to buying  back  Desktop again  but it is not  likely  as  the Phone’s Mobility  and portability  can yet to be superseded  by Desktop features .

Grab  Free report on Mobile Social Media Intelligence 

Here  it shows, the big change will most likely have an impact on overall advertising revenues. The statistics shows that a lot of companies  will struggle to  extract profits from Internet advertising despite generating large revenues from PC use.

The switch for some enterprises  is necessary , as mobile  has proven its niche and  generating  turnover for some  product through mobile advertising  seems  more effective  . One of the good examples is Facebook, which has struggled to really effectively monetize online advertising, as you can see from its dropping share value before the  Great Sandy  Storm .

The predictions are that the 68 % of the social networking  users visiting the service through a personal computer this year will drop to 51% in 2016. Users tend to trend using  Mobile Social media . 

Mobile Devices Access to Internet will exceed Desktop users

The  New Hot Gangnam issue ,  was  that the amount of people accessing the world wide web  via their mobile devices will exceed PC users by 2015 in the United States, followed by the Western Europe.

Recent Analysts  report from  IDC states that the number of people using the web through a personal computer in the U.S  will decrease  average about  15 million users from 240 million to 225 million in  next 3 years.  While  , Not surprising , the number of mobile users will grow from 174 million to 265 million over the same period , a  big increase   of 91 million  for the same period of  3 years  duration  . This trend is expected to be followed in other parts of the world – for instance especially in western europe , and  in  the pacific  rim countries  towards  the greater China . 

As  the mobile  agenda arises  ;analyst claim that at the same time the mobile advertising throughout the world  will increase from $6 billion last year to $28 billion in Next  3 years.
With smartphones’ sales  becoming  more widespread, the growth  situation will remain the same in major  countries , if not more  , so in both the  third world   and  new emerging markets where  users  starts to switch from feature phones to the Smartphone  . At this  same time, sales of personal computers are expected to stay lower unless Windows  8 is able to breach a  big  difference making  user to switch their budget to buying  back  Desktop again  but it is not  likely  as  the Phone’s Mobility  and portability  can yet to be superseded  by Desktop features .

Here  it shows, the big change will most likely have an impact on overall advertising revenues. The statistics shows that a lot of companies  will struggle to  extract profits from Internet advertising despite generating large revenues from PC use.

The switch for some enterprises  is necessary , as mobile  has proven its niche and  generating  turnover for some  product through mobile advertising  seems  more effective  . One of the good examples is Facebook, which has struggled to really effectively monetize online advertising, as you can see from its dropping share value before the  Great Sandy  Storm .

The predictions are that the 68 % of the social networking  users visiting the service through a personal computer this year will drop to 51% in 2016. Users tend to trend using  Mobile Social media . 

Its Free , Grab the New Report for Your  Mobile Business Intelligence

Profit From Mobile Social Media Revolution

Content has been  once the  King , Now in 2012 ,  Mobile Social Connection will be the New King 

Today, the world has started embracing the fact that Mobile Social Media provides a real-time experience.  It utilizes both the processing and mobility advantage which smartphones offer.

Real-time experience means that we can reach out and engage with friends, associates and customers at any time, place at anywhere without constraints. Consumers are sharing information and, at the same time, gaining immense knowledge at a faster speed. This is thanks to the services like text messaging, tweets, social media posts and blogposts. The world is witnessing a shift in how people discover and share information using mobile internet enabled devices.

The Easy Access of the Internet on smartphones and other mobile devices has changed the way people communicate and consume information. It has created new ways of information dissemination and consumption; and it is still on its way to creating new ones. These allow consumers to make more and more quickly and informed decisions based on real-time datas on-the-go.  

What does this mean for businesses and enterprises throughout the World?

As consumers start to adapt to the power of mobile devices, it will cause a domino effect on every economy and starts to transform. It will adapt to the new mobile technologies which has proven to be challenging. Mobile social media technologies have proven to be highly effective and valuable when consumed on the go and especially whenever and wherever businesses are concerned. 

As people start to weather the storm of the new media technology blast and fast exchanges from it;

It also increased the demand for more processing power and the bandwidth for their internet enabled devices. This is for better communication and better audio and video capabilities, especially for the mobile phones or tablets. Such demands allow users to communicate more effectively and  progressively it will revolutionize into a whole new commercial paradigm shift; from personal computers to Mobile Internet enabled technology. These will bring on New and engaging opportunities and add more value to businesses throughout  the  world.

Welcome to the Mobile device revolution , the  twentieth century  paradigm  shift  spurred by the demand for easy access to content information and sharing them anytime, anywhere  across all borders. Presently 1.3  billion people use the internet, and almost  2.3 billion people  are using mobile  phones. This means that 87 % of the World’s population is using mobile phone for daily communication.

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