A huge number of searches are now being
done with mobile devices and this is only going to increase in the very near
future. People bought more smartphones and other mobile devices this year than
socks, and they're increasingly looking for your business by swishing their
fingers on that little screen.
What this means for you is that your
website has to be mobile-optimized. If you optimize it for mobile devices,
you'll have an unfair advantage over the competition – and that's a good thing!
Maximized User Experience
A mobile-optimized website gives the user a
much better experience. If the user experience is bad, they'll give your
website about 3 nanoseconds of their attention before they click away to your
competitor's.
Nobody wants to look at a desktop-optimized
website on their smartphone. Search engines, which are placing more emphasis on
mobile search, will also love it.
Features and Apps
When your site is optimized for mobile devices,
you can take advantage of all sorts of features and applications, especially
for smartphones. These include things like touch-screen options and integration
with text and email.
A person can, for example, find your business
on Google Maps, read a Yelp review, blab about it on Facebook and then email a
friend and say, 'Let's meet here,' all quickly and easily.
Burn Your Brand into Their Brain
What does somebody think when they stumble
on a site that's well optimized for mobile? They think, 'Wow, cool!' By
optimizing your site, you've just done wonders for your brand.
You immediately stand out from the
competition, which still has their boring desktop site showing up on mobile
browsers. You've already told them that you're 'with it' without saying
anything.
Load It Up
If your site is optimized for mobile,
everything will load faster, and this means that your users have more time for
browsing and enjoying your content. In fact, mobile users have notoriously little
patience. Hamsters have longer attention spans. The time it takes for a Flash
video or fancy graphic to load can lose you potential business quickly.
Stay Ahead of the Competition
Experts estimate that around 98% of all
websites are currently not mobile
optimized. This is especially true of offline businesses, which are often the
last to adopt new technologies online. This means that getting ready for
mobiles puts you far ahead of the competition.
And the longer your site shows up in
searches and draws traffic, the more authority it's given by the search
engines. You get a head start.
Finally, the greatest thing about
optimizing your site for mobile devices is that you can do it without affecting
your site adversely at all. It only adds to your search engine optimization and
takes nothing away. The world is going mobile, so get with it!
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