A recent
report in December 2011 from
Juniper Research finds over 1.3 billion
users are expected to access social media from mobile devices by 2016 which prompts
the continuing increase in smartphone adoption and integration of new trends of mobile social media which include geosocial networking , Location based services and growth of new mobile application
Geosocial as part of Mobile Social Media
The
Juniper's artcle “ Geosocial Networking and Smartphone
Adoption to drive Market “ states ; “ the trend to integrate social, local and
mobile experiences is driving the geosocial phenomena. People want to find out
not only what their friends are doing, but also their location and other available
activities in the area. Geosocial networks are particularly suited to the
mobile space as most smartphones now include GPS, and have an 'always on,
always connected' experience."
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| How To Profit From Mobile Social Media Revolution |
In
bold truth , mobile location based services
provide an effective
geolocation marketing tool as it
combines the exact location and time of the day with a device that is personal to the owner of the device thus
providing advertiser the most refined targeted means to direct approach to the user .
It is a One –on-one form of advertisement ,
anytime ,anywhere to an y individual with a Mobile enabled internet device ,and
this form of advertisement is vastly
superior to other marketing method
available .
The mobile social media
outlook is positive.
With prediction that there is a high possibility that the rate
of Mobile overtaking traditional PC Internet access in the next few years. Simple math tells marketers that abundant of
opportunities exist within all this Go Mobile technology to present media ads
to the right audience at the right time
Besides the cost of telcos mobile plan, virtually everyone will
have access to almost free text messaging capabilities from newer
application like - Whatapps
and many other new mobile
marketing trends with use of
devices like the smartphones
and PC tablet introducing new
application , like the
Mobile apps, Location Based services and QR codes
therefore boosting the industry with multiple benefits as such they serve more than
just mobile customer but also
provide new marketing element for brands and retailing business
to interact with customers to
increase their businesses both in
exposure and profits.
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| source: wikimedia common |
As the mobile agenda arises ;analyst claim that at the same time the mobile advertising throughout the world will increase from $6 billion last year to $28 billion in Next 3 years.
With smartphones’ sales becoming more widespread, the growth situation will remain the same in major countries , if not more , so in both the third world and new emerging markets where users starts to switch from feature phones to the Smartphone . At this same time, sales of personal computers are expected to stay lower unless Windows 8 is able to breach a big difference making user to switch their budget to buying back Desktop again but it is not likely as the Phone’s Mobility and portability can yet to be superseded by Desktop features .
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| Grab Free report on Mobile Social Media Intelligence |
Here it
shows, the big change will most likely have an impact on overall advertising
revenues. The statistics shows that a lot of companies will struggle to extract profits from Internet advertising
despite generating large revenues from PC use.
The switch for some enterprises is necessary , as mobile has proven its niche and generating
turnover for some product through
mobile advertising seems more effective . One of the good examples is Facebook, which
has struggled to really effectively monetize online advertising, as you can see
from its dropping share value before the
Great Sandy Storm .
The predictions are that the 68 % of the social
networking users visiting the service
through a personal computer this year will drop to 51% in 2016. Users tend to
trend using Mobile Social media .
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