Wednesday, March 13, 2013

“ Mobile Influence Factors “ | Effects of Smartphone on Traditional In-Stores Sales

Market insights of Mobile technology  taking on the   World   has started the transitioning  where     mobile  technology has  embarked  on several types of   different platforms , ranging from the  SMS text messages all the way to full- fledged mobile apps , mobile advertisement ,  mobile ready video and commercials 

The power of Mobile Social Media  technology  lies in the fact that more and more people are accessing the internet through their smartphones rather than any other device. This is mainly due to the fact that  adoption of mobile devices have evolved tremendously  by leaps and bound . In addition, more and more websites are adapting to this by making their content mobile-friendly and even  shoppers -friendly

To help you understand the big picture, here are a few interesting statistics

·         More than 86% of Americans are cell phone owners.
·         An average of 5   billion text messages per day were delivered  .
·         Visa and Paypal  are  expanding its E-wallet services and challenging rivals with their  new in-store payment system, as the company broadens  their services  to the retail stores industry also with mobile  technology
·         Almost 60 % of Consumer who own a smartphone  have used it for  offline and online store related shopping
·         Mobile fundraising will be another  new way of  giving donation

As you can see, smartphones are becoming increasingly important in people's lives, and as it happens, they are an excellent way to reach out to a enormous number of people.

 They open your brand and business to a whole new and unexploited market which is only waiting to be tapped into, and that's precisely what most people are going to do in the near future. If what you are looking to do is increase your brand's exposure and have the opportunity to market yourself to millions of new potential customers, then you should get into Mobile Social media  marketing straight away; a market stays untapped for only so long.

Today’s Mobile Marketing Trends

The mobile  social media  outlook is a positive .
With  prediction that there  is high   possibility rate  of  Mobile   overtaking traditional PC Internet access in the next few years,  simple math tell marketers that abundant opportunities  exist within all this Go Mobile technology to present  media ads  to the right audience at the right  time 

Beside with  the advent of low cost  telcos mobile plan , virtually everyone  will  at least  have  access to almost free  SMS  text messaging capabilities or newer  application  like  - Whatapps .
Beside SMS , other new mobile marketing  trends   with use of  devices like  the  smartphones  and PC tablet  are   increasing  in  numbers introducing new application ,  like  the  Mobile apps  , LBS  and QR codes  therefore    boosting  the industry with multiple benefits  as such they serve  more than  just mobile customer but  also provide new marketing element for brands and retailing  business  to interact  with customers  to  increase their businesses  both in exposure and profits.

Furthermore, more  location-based  services (LBS )  platform are being introduced  and  marketing campaigns  using  both  mobile coupons  and QR codes  will be easier  implemented , translating into more  venue search traffic for retails  and  shop  establishments  .
Many retailers were at  helm  to drive and utilize this  new technology   to their favour ,as it offers a new approach  for retailers to push for in-stores  sales using  the different  features offered by the Mobile technology . According to estimates, such promising drives  will translates  possible  over US$ 750 billion in forecasted in-store  sales for 2016  for Global market including the Greater China

Indeed, a recent released report  from Microsoft, “Mobile in the Consumer Journey,” finds that 30%  of average consumers use their  smartphones to compare  prices during shopping  for  both in-store ,  a figure that rises to almost  71% among savvy smartphone users , while another  report from  Deloitte , it mentioned that  Over 60% of mobile shoppers use their smartphones  while in a store, and another 50% while on their way to a store.

 Deloitte  recently developed  a metric called the “mobile influence factor,” which measures the percentage of traditional in-store sales being influenced by mobile devices, versus by straight dollar figures. This report advise  that  Shopping mart  and  appliance stores see the highest smartphone use and frequency among 11 types of retail stores (including department stores, apparel, grocery stores, etc.), where smartphone use influences 5.1% of sales on average.

They call it “showrooming”,initially retailers do fret about consumers using smartphone in their stores ,but  it turns out consumers who use smartphones when out shopping are 14% more likely to make a purchase in the store than those without. The  best conceptual understanding is that   consumers are increasingly going to stores, getting up close and personal with whatever items they’re shopping for, then turning to their smartphones  to buy said items on the spot in-store  or instead from competitors online  or otherwise , the  smart buying factor may also include  checking product’s review  to judge on performance or  possible comparison of prices online as  it works around a   new  fond  concept called 
In-Stores Showrooming  ,Browsing Boost Smart Buying”

The whole process in turn encourage entrepreneurial  in-store retailers  to  aggressively pursue  mobile  app development for  their product or brands  rather than  lamenting on the effects of third-party services or  apps  and  this strategy  may be proven  as the  right direction if they do not wish  to lose  out  to competitors who has started in-stores  mobile apps which target  smartphone  based promotion  campaign  .As recent studies confirms that 43% of smartphone owners surveyed do download specific retailers’ app at their stores to make product purchase ,and smartphone  owners has high tendency to browse online  for data of  products which they intend to purchase in  order get  a personal justification to the specific  product’s  right  pricing or features , giving them a  peace of mind

Connected Devices

The Big Paradigm  shift  has  happened already  ,connected devices are going to become increasingly  important  to Brands’ mobile strategy with  the biggest growth in the area of mobile  search ,as more customer uses their phone  for engagement  and  to locate  products or subject of their interest.

As smartphone ,phtablet and Pc tablet are becoming more and more popular , the industry  will  see an increased  opportunity for  rich creative  media as the industry adopts  them   and  more new developments  will be  invested   into new incremental innovation  for dedicated application that   increase  social  consumer  engagement  via mobile

Continued development  may focus on target  advertising solution  for behavioural targeting  and ensuring ads that are sent  are contextually  relevant to consumer based on customer choice

    Source : compliment  : Benjamin Wane ,TextHK  

Saturday, March 9, 2013

Find Out The Impact of Using SMS marketing on the Mobile Market for Your Business

SMS, or text message marketing, is basically the same as email marketing but with one key difference – you're marketing to mobile devices instead of PCs. You send your customers text messages on their phones with offers, deals, coupons and news they can use.
Checkout SMS   article 

SMS has been around for quite a few years and even with all the advances in smartphones and mobile marketing, it's still the most effective way to reach your audience.

A Higher Response Rate

Do people like being marketed to on their phones? It's tough to say from surveys. Whenever a marketing firm asks, they get mixed responses. Some people absolutely love it and take advantage of every deal offered. Others see it as an annoying invasion of privacy and prefer to get messages to their email inbox.

The stats, though, paint a totally different picture. Response rate with mobiles is overwhelmingly higher than that of email. Conversion rates are everything from 10% to 60%, which blows email marketing away. Response is also quick, with almost all text messages being opened within the first 15 seconds of receiving them.

Why the great response? It's because people are always carrying their phones on them. They don't log in once a day and have to battle spam and junk mail to get to your message. It also feels more personal to get messages from the brands you love straight to your phone.

You get an even higher response rate with location-based marketing. This means using the device's built-in GPS capabilities to make offers. When your customer enters a certain 'zone' defined by you, they get a message offering them a deal. You can tie in your mobile marketing with deals at offline stores.

This works so well because it's just what your customer's looking for at just the right time. In other words, it's a marketer's dream come true. They're looking for a place to buy shoes and the minute they step into the mall, they get a message from you offering the deal they were hoping for.

We now market to mobile phones that have Internet browsers using Facebook, applications, games, and all the other capabilities the device has to offer. But statistics show that SMS still gets the best results. According to a survey by YouGov and SocialMediadd, 77% of the smartphone users they asked said they preferred SMS even when other marketing avenues were available.

This is probably because it's so simple and people are used to it. It's also a strategy marketers have used for years, so it's a well-worn path, whereas these other methods are still largely uncharted territory.

Why Not SMS?

SMS marketing is cheap and easy compared to other methods. It's something any type of business can use to its advantage. In the same study mentioned above, SocialMediadd reported that only 1 out of 100 of its clients use SMS, where 90% only use email marketing. Why not go where the conversions are higher?

Synergizing Mobile Apps and Social Media

The Web is getting increasingly social. Experts even predict that someday you may search for all of your information through social media sites instead of search engines. People love Facebook, Twitter, Pinterest, Groupon, YouTube… the list goes on. These are some of the most visited sites on the Internet.

Studies show that people on mobiles are especially prone to socializing. They spend way more time on social media sites than PC surfers do. Mobile apps and social media are a perfect match. If your business can take advantage of this pairing, you can really increase your bottom line.

Mobiles Go Social

Mobile users love social media because of the speed. Everything is happening in real-time. You carry your phone with you everywhere. You might be on the go or hanging around with time to kill, and what better time to check out your friends' news feeds? If you think about it, it makes sense. People aren't as likely to be planted in front of a desktop doing that.

We socialize more on mobiles because our friends are there when we need them most. For example, you're going to check out a new restaurant for lunch, but you want to see what your friends have to say about it first. Mobile connects you quickly.

Social media works together with mobiles through apps. These are software programs designed just for mobile devices. They connect you directly to social media sites so that you can engage with them anywhere.

Apps that let word of mouth travel are extremely popular. Foursquare is an example of one of these. It's an app that lets users leave and read reviews and “check-in” to places. You can leave an instant review of a place you just visited and share with friends.

Apps can also help people find local businesses using maps as well as reviews left by friends. When you're looking for a place to eat, you can read your friends' reviews before you get there. Geo-local services use your phone's built-in GPS to show you reviews of places in the area.

Photo sharing apps are also big. Instagram is currently the fastest growing social media app in the mobile world. The number of users grew about five-fold in the first six months of 2012. It lets you take pictures, edit and share instantly.

Businesses can benefit by creating their own apps that allow users to communicate better through social media. These could be photo sharing apps, location-based services, review apps, or anything else your customers would enjoy using.

You can also create your own social network. Facebook is for everyone, but you can create a networking app that's just for your customers. Focus on a particular industry, interest, hobby, location, or anything else that connects people. Think of a way your customers would like to communicate with each other.

Social media and mobile are both more than just trends. While social media sites come and go, the phenomenon of socializing online is never going to go away. Mobile use only keeps increasing. If your business can harness the power of this perfect match, you can do great things for your customers and that'll translate to profits for you.

QR Code Ideas to Enhance Your Mobile Marketing

QR codes make it easier for your customers to interact withyour business. Your challenge as a business is to figure out how to use these codes to help them get what they want. It's tough to think up ideas out of the blue, so here are some to get you started.

Your Promotional Items

One of the best ways to use QR codes is to put them on your promotional items. Put them on any little thing you give away like fans, keychains, mouse pads, mugs, etc. You can even put a small one on a pen. Be sure to also put one on your business card. They can scan it to find out more about you.

Cover Your Store

You can put QR codes all over your store. Plaster them on posters, menus, walls, and all available counter space. Make decals with them and put them on your doors and windows. A great use of QR codes is to put them on your products or product tags. When they scan the code, they're directed to more information about the product. You can also put them on your products' packaging and bags.

All Correspondences

Whenever you send out promotional mail or newsletters, make sure you've got a QR code prominently displayed. This is much better than giving them a URL which they have to go to the computer and type in. Instead, all they need to do is scan it with their phone.

Advertising Materials

You can put QR codes on any of your advertisements. It's just a small black and white code. If you put one on a billboard, it can be scanned by drivers as they zoom by. A great way to get them to scan it is to offer an exclusive deal.

Lots of marketers say there's no need to use QR codes online. After all, you can just give them a link and they can click on it. But there are some creative ways to use it and they can scan the screen with their phone. For example, you can use it as an avatar for your Facebook or other profiles.

What to Do with QR Codes

The simplest idea is to just send people to your website. But with QR codes, you can direct people to any URL at all. This can be much more than just your website. A few ideas here include:

l         Bookmarking. When they scan it, it instantly bookmarks your site on their browser.
l         Contact Info. They get your contact information automatically added to their address book.
l         Maps and Directions. They get a map or directions to your business. This is great because people use their mobiles to search for businesses.
l         Coupons. One quick scan and they get a mobile coupon they can use at your establishment.
l         Tweets and Likes. When they scan, it tweets or likes your business so all their friends can see it. This is a nice promotional tie-in; they like/tweet and you give them a special deal.
l         Download. They get an app they can use on their mobile.

You can do anything with your QR codes, so take these ideas or come up with your own. The key is to approach it from your customers' point of view. It needs to make interacting with your business quicker and easier for them. Focus on improving the convenience of using your service.

Social Mobile Blogging on a Social Network

Blogging is becoming increasingly popular and social networks are also becoming more and more popular as well. Social networks include popular websites such as where users can create personal websites and interact with other users. These websites may include a wide range of components including text, images, audio, video and blogs. Here system users can voice their opinions, provided updates on their life, offer insight into current events or accomplish a number of other goals. However, bloggers who utilize a social network to maintain their blog should consider a few different factors. This article will discuss some of these factors including whether to make the blogs available to the public or keep the private, considering the audience of the blog and dealing with harassment through the blog.

Making Blogs Private or Public

Most social networks enable users to make their website either private or public. Private websites are only available to the user and other users he specifically approves to view his website while public websites are available to all users of the system. These same capabilities also apply to the blogs which are maintained on a social network. For this reason bloggers must determine whether or not they wish to make their blog posts available to the entire social network or to only a fraction of this network.

This decision will be largely based on a matter of personal preference. Social networks can be quite extensive and some bloggers may be apprehensive about their blog being available to such a large audience while other bloggers may have no apprehensions about the size of the potential audience. Bloggers should carefully consider this option before staring a blog but always have the option to change these settings after the blog has been established if they change their mind about the choice they originally made.

Considering the Blog Audience

Bloggers who utilize a social network to maintain a blog should also carefully consider the potential audience for the blog. Most social networks include a broad cross section of the general public. Therefore bloggers should be aware of this audience when posting a blog and should consider how the blog entries will be interpreted by blog audience members. While it will never be possible to avoid offending all potential audience members some bloggers may wish to consider at least attempting to ensure the blog entries they post are appropriate for all members of the social network. If this is not possible the blogger may consider making the blog private.  

Dealing with Harassment through the Blog

Another aspect bloggers who use a social network to publish their blog should be aware of includes the potential for harassment from other members through the blog. This can be in the form of offensive comments posted in response to blog entries. Depending on the degree of the harassment the blogger may choose to ignore these comments or take stronger actions. Bloggers should review the policies of the social network and solicit their assistance in dealing with harassment from other users. In most cases dealing with the problem may be as simple as blocking the user from making comments on the blog but in some cases it may be necessary to contact the social network administrators in an attempt to get the user banned from the system. In this situation the administrators will review the situation and make a judgment regarding whether or not the user has violated the terms of service. 

Mobile Blogging on the Go

What is it that attracts people so much?

Blogging is a type of website that lets you post in your comments, suggestions or read about anything being discussed in the blog that catches your interest. It is a way for people to interact, discuss or debate about a certain topic. Think of it as a small group of people debating or sharing comments about a particular topic.

One of the many reasons of why blogs are very popular is that it is subjective and not objective. If you read one blog, you will feel like you know the person who wrote it. It is a form of communication where it does not address itself to a wider audience but instead, it communicates on a person-to-person level. In this way, people are more comfortable posting comments in blogs than in other types of forums.

In a world where communication technology is steadily developing, blogging is one of the best ways of communicating with other people. Today, there are a lot of devices which you can use to create, maintain and update your blogs. One type is mobile blogging or moblogging.

Mobile blogging or moblogging is a type of blogging where it means that you can blog on the go from a portable mobile device like your cellular phone. One great reason to consider mobile blogging is if you want someone to be part of an event without being physically in the event.

One form of mobile blogging or moblogging is through communication devices such as Bluetooth or in your own palm top or pocket PC. There is not much difference between a traditional blog and mobile blog or moblog, the only difference is that in moblog, you can blog on the go.

Today, with the latest mobile phones getting more and more affordable, anyone can buy these devices. You can customize it, take pictures with it and you can also surf the internet with it. Mobile phones are also very useful for blogging. Aside from the fact that you can go online with mobile phones, you can also blog with it while you’re on the go. With it, you can share stories, photos, videos on your blog.

However, to create your own mobile blog, you should first determine if your mobile phone network provider can support online surfing through the internet. You should also determine what kind of phone supports for this kind of service.

Another benefit of moblogging is that if you get inspired to tell a story or you took some great pictures on your road trip and want to share them to the world, you won’t have to wait until you get your hands on your computer and share your thoughts and pictures in the internet. With moblogging, you can blog anytime and anywhere.

To make it much easier for you, you should first make your blog website on your computer. Then, you should register your mobile phone number to activite mobile blogging services. And, you can now post in your comments anywhere you are with your mobile phone.

With mobile blogging, you can even benefit if you are buying a particular thing like a car. For example, you are now in a used car lot, you then can’t decide on what car you want and would want to consult your friend about it. You then take a picture of the cars you like and send them to your blogging website. You then call your friend and told him or her that you need his or her opinion about the cars. You tell them that the pictures are in your blogging site and ask them to take a look at it and tell them what they think.

Moblogging is a very convenient way to communicate with people and also update your blog site even without being physically in front of a desktop computer.

How to Use Mobile Coupons Effectively

Your Customers Want Mobile Coupons – Are You Delivering?

People do everything on their smartphones and other mobile devices. Online shopping has been slow to take off on mobiles, but people have used them in all kinds of other unexpected ways. For example, they compare online prices while shopping offline. They look for the best deal in town as they head out to go shopping. And they use mobile coupons to get great deals whether online or off.

Study after study has shown that mobile coupons influence purchase decisions. Mobile coupons are great because they're easy; you don't need to access them from a PC and print them out. You just show your phone's screen at an offline location and redeem them.

According to a study by Mercator Advisory Group, more than 50% of respondents said they'd like to receive mobile coupons, but only around 10% said they have. They're practically begging for coupons and most companies still haven't gotten on the ball.

How to Use Mobile Coupons Effectively

There are lots of ways you can use mobile coupons. A coupon is a great incentive or freebie for signing up to your email list. Give them something they can use as soon as they sign up.

Coupons have always been used offline to introduce a service. Just think of the $5 oil change. You go for the cheap oil change and you discover a garage with great service. Mobile coupons work the same way. Use them to introduce your business or offer a free trial membership.

If you're not sure you want to give away something for free (after all, they might take the freebie and run), you can offer a 2-for-1 deal or another type of extension. They buy a product and service but get added value out of the deal.

You can also give away the coupon as a reward for extending a product or service. When they purchase additional products or services, they get a valuable freebie to use at their next visit.

Delivering the Goods

In SMS marketing, coupons have always been delivered through short codes. These are 5-digit numbers that they call and it automatically sends them the deal. You can put this 5-digit number all over your promotional materials. In addition to coupons, you can use short codes to sign them up to your list.
Now there's an even better option in QR codes. These are 2D pixelated square black-and-white codes that can be scanned by a mobile device. With QR codes, your customers don't even have to enter the code themselves. It removes one more step to getting the deal. It's free to generate QR codes and you can plaster them everywhere.

One more simple delivery method is to make your coupons available online. Lots of mobile users search for coupons through Google and other web search services. Create a site and optimize it for keywords like '(offer) coupons' or '(offer) deals.' Do some keyword research and you'll see that these get lots of monthly searches.

There are now customization options you can use to make the experience more personal. When they sign up, give them a choice of categories and ask what types of deals they'd like to receive. For example, they can choose deals on sporting goods or coupons for dining out. They'll then get just the coupons they requested, and this keeps it relevant for them.

Are mobile coupons the next big thing? No, they're already the big thing. Mobile coupons work right now to boost your sales and your customers are begging for them.