Market insights of Mobile
technology taking on the World
has started the transitioning
where mobile
technology has embarked on several types of different platforms , ranging from the SMS text messages all the way to full- fledged
mobile apps , mobile advertisement , mobile
ready video and commercials
The power of Mobile Social Media technology lies in the fact that more and more people are
accessing the internet through their smartphones rather than any other device.
This is mainly due to the fact that adoption of mobile devices have evolved
tremendously by leaps and bound . In
addition, more and more websites are adapting to this by making their content
mobile-friendly and even shoppers
-friendly
To help you understand the big picture,
here are a few interesting statistics
·
More than 86% of Americans are
cell phone owners.
·
An average of 5 billion text messages per day were delivered .
·
Visa and Paypal are
expanding its E-wallet services and challenging rivals with their new in-store payment system, as the company
broadens their services to the retail stores industry also with
mobile technology
·
Almost 60 % of Consumer who own
a smartphone have used it for offline and online store related shopping
·
Mobile fundraising will be
another new way of giving donation
As you can see, smartphones are becoming
increasingly important in people's lives, and as it happens, they are an
excellent way to reach out to a enormous number of people.
They open your brand and business to a
whole new and unexploited market which is only waiting to be tapped into, and
that's precisely what most people are going to do in the near future. If what
you are looking to do is increase your brand's exposure and have the
opportunity to market yourself to millions of new potential customers, then you
should get into Mobile Social media marketing straight away; a market stays untapped
for only so long.
Today’s
Mobile Marketing Trends
The mobile
social media outlook is a
positive .
With prediction
that there is high possibility rate of Mobile overtaking traditional PC Internet access in
the next few years, simple math tell
marketers that abundant opportunities
exist within all this Go Mobile technology to present media ads
to the right audience at the right
time
Beside with
the advent of low cost telcos
mobile plan , virtually everyone
will at least have access
to almost free SMS text messaging capabilities or newer application
like - Whatapps .
Beside SMS , other new mobile marketing trends
with use of devices like the
smartphones and PC tablet are increasing
in numbers introducing new
application , like the
Mobile apps , LBS and QR codes therefore boosting
the industry with multiple benefits
as such they serve more than just mobile customer but also provide new marketing element for brands
and retailing business to interact
with customers to increase their businesses both in exposure and profits.
Furthermore, more location-based services (LBS ) platform are being introduced and marketing campaigns using
both mobile coupons and QR codes
will be easier implemented ,
translating into more venue search
traffic for retails and shop establishments
.
Many retailers were at helm
to drive and utilize this new
technology to their favour ,as it
offers a new approach for retailers to
push for in-stores sales using the different
features offered by the Mobile technology . According to estimates, such
promising drives will translates possible
over US$ 750 billion in forecasted in-store sales for 2016 for Global market including the Greater China
Indeed, a recent
released report from Microsoft, “Mobile
in the Consumer Journey,” finds that 30%
of average consumers use their smartphones
to compare prices during shopping for
both in-store , a figure that
rises to almost 71% among savvy
smartphone users , while another report
from Deloitte , it mentioned that Over 60% of mobile shoppers use their smartphones while in a store, and another 50% while on
their way to a store.
Deloitte recently developed
a metric called the “mobile influence
factor,” which measures the percentage of traditional in-store sales being
influenced by mobile devices, versus by straight dollar figures. This report
advise that Shopping mart
and appliance stores see the
highest smartphone use and frequency among 11 types of retail stores (including
department stores, apparel, grocery stores, etc.), where smartphone use
influences 5.1% of sales on average.
They call it “showrooming”,initially
retailers do fret about consumers using smartphone in their stores ,but it turns out consumers who use smartphones when out shopping are 14%
more likely to make a purchase in the store than those without. The best
conceptual understanding is that consumers are increasingly going to stores,
getting up close and personal with whatever items they’re shopping for, then
turning to their smartphones to buy said
items on the spot in-store or instead from
competitors online or otherwise ,
the smart buying factor may also include
checking product’s review to judge on performance or possible comparison of prices online as it works around a new fond concept
called
“In-Stores Showrooming ,Browsing
Boost Smart Buying”
The whole process in turn encourage entrepreneurial in-store retailers to aggressively
pursue mobile app development for their product or brands rather than lamenting on the effects of third-party
services or apps and
this strategy may be proven as the
right direction if they do not wish
to lose out to competitors who has started in-stores mobile apps which target smartphone
based promotion campaign .As recent studies confirms that 43% of smartphone owners surveyed do download specific
retailers’ app at their stores to make product purchase ,and smartphone owners has high tendency to browse online for data of
products which they intend to purchase in order get
a personal justification to the specific
product’s right pricing or features , giving them a peace of mind
Connected
Devices
The Big Paradigm shift
has happened already ,connected devices are going to become
increasingly important to Brands’ mobile strategy with the biggest growth in the area of mobile search ,as more customer uses their
phone for engagement and to
locate products or subject of their
interest.
As smartphone ,phtablet and Pc tablet
are becoming more and more popular , the industry will see an increased opportunity for rich creative
media as the industry adopts them and
more new developments will
be invested into new incremental innovation for dedicated application that increase
social consumer engagement
via mobile
Continued development may focus on target advertising solution for behavioural targeting and ensuring ads that are sent are contextually relevant to consumer based on customer choice
Source : compliment : Benjamin Wane ,TextHK
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