Friday, April 5, 2013

How Catering Business and Restaurant Embrace Mobile Social Marketing Strategies


 With mobile technology quickly becoming an integral part of our everyday lives . It has become vital to pay attention to the wide-spread influence of the mobile device as it  has become a highly influential marketing tool for businesses world-wide. 
Even  so , while it is  the  most promising  marketing  tools , it  shockingly  reported  that a study  in 2012 made  by  Restaurant Sciences Industry  confirmed   that  95% of independent restaurants don’t have a website optimized for mobile devices and only about 50% of chain restaurants have one. Mobile applications ( mobile apps  ) used by restaurant and  development  to use them  to  work specifically  for  Chain restaurant  has been  just  picking up  

http://www.socialgonemobile.com

With millions of active  mobile  accounts on Facebook, Twitter and Foursquare, restaurant owners now have the ability to directly access their customer base on a daily basis ,it is  therefore   Not likely  that  Mobile technology  will be  going away and its usage will keep  increasing  by the day.

All  types of Mobile applications will therefore  present companies with unique opportunities to increase revenue and customer loyalty and they offer  full accessibility  to user on the  go .
Mobile  Social media outlets provide the best  and most ideal  way to share tantalizing information that will satisfy  all hungry  customers  with  Good Food  for Thought  .. Reach your customers on your mobile social media platform  of choice by sharing any of the following information:

Embracing Mobile Technology

Mobile websites will   offer  the  first major benefit.  . A mobile website can be optimized for search engines  for your restaurant  and it can be  optimized to use for  most type  of  mobile devices, the ever increasing usage of mobile devices for browsing the mobile  internet means your restaurant’s online presence will appreciated well by customers 


Mobile apps
Like most  general mobile applications , most apps  offer as the menu  to  the restaurant’s  information source. Contact information, nutritional facts, location search tools, and menus dominate these types of apps, but a restaurant app can be more than an information source.It also can serve  as  Online Order  tools . Restaurants with online ordering systems offer customers the ability to browse  online and place an order for pick up via their mobile device or computer or relatively   in the restaurant or  for  early booking  avoiding  the  queue   for  advance  food ordering concept . Such application can be incorporated   into  the restaurant’s own reservation system or utilize as an online booking network  reservation services  to allow diners to easily reserve a table.

With  special  custom mobile application , restaurants  now have the opportunity to promote  unique or exclusive  dining experience while increasing business and building brand loyalty.
This  might  include
•       Offering  guests a discount if they uploaded a review  to specific Mobile ads  site 
•       Reward uploaded photos to some Mobile promo  sites  with a free drink or small dessert
•       Encourage spreading your name through any other food-related app with rewards 
•       Mobile Games competition



In the current mobile market, many restaurateurs  participate  and  utilize  major mobile apps  with mobile marketing  sites  like   Yelp, Foodspotting and OpenTable to market their  Food and wine  establishments which  allows users to be  able to directly share reviews, event scheduling , photos, check-ins and more with their social friends network  .Various other social networks can be integrated into your restaurant application to facilitate a seamless process for diners to share their experiences. 

Geolocation 


Some  good example for  integrating social networks ,like  Foursquare   will benefits to your restaurant by  its  word of mouth sharing ,check-in review , or coupon redemption  campaign . Pictures of food dominate social photo sharing sites these day  as friends  share around  wonderful pictures of the  food  meals  that they enjoyed  making it a great option to integrate into your restaurant application.  Restaurants can also include an interactive events promotion  to inform potential diners about exciting parties or event like Happy  hour , wine tasting  at your restaurant in order to  bring diners back to your establishment again and again.
The potential benefits of  an effective mobile social  strategies  to the restaurant industry are virtually limitless. .Reaching  out   to  your customers effectively and stay actively engaged with mobile social media opportunities will only grow in popularity as more people embrace the ease-of-use and convenience of their mobile devices.  

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