With mobile technology quickly becoming an integral
part of our everyday lives . It has become vital to pay attention to the
wide-spread influence of the mobile device as it has become a highly influential marketing tool
for businesses world-wide.
Even so , while
it is the most promising marketing
tools , it shockingly reported
that a study in 2012 made by
Restaurant Sciences Industry
confirmed that 95% of independent restaurants don’t have a
website optimized for mobile devices and only about 50% of chain restaurants
have one. Mobile applications ( mobile apps
) used by restaurant and
development to use them to
work specifically for Chain restaurant has been
just picking up
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With millions of active
mobile accounts on Facebook,
Twitter and Foursquare, restaurant owners now have the ability to directly
access their customer base on a daily basis ,it is therefore
Not likely that Mobile technology will be
going away and its usage will keep
increasing by the day.
All types of
Mobile applications will therefore
present companies with unique opportunities to increase revenue and
customer loyalty and they offer full
accessibility to user on the go .
Mobile Social
media outlets provide the best and most
ideal way to share tantalizing
information that will satisfy all
hungry customers with
Good Food for Thought .. Reach your customers on your mobile social
media platform of choice by sharing any
of the following information:
Embracing
Mobile Technology
Mobile websites will
offer the first major benefit. . A mobile website can be optimized for
search engines for your restaurant and it can be
optimized to use for most type of
mobile devices, the ever increasing usage of mobile devices for browsing
the mobile internet means your
restaurant’s online presence will appreciated well by customers
Mobile apps
Like most
general mobile applications , most apps
offer as the menu to the restaurant’s information source. Contact information,
nutritional facts, location search tools, and menus dominate these types of
apps, but a restaurant app can be more than an information source.It also can
serve as
Online Order tools . Restaurants
with online ordering systems offer customers the ability to browse online and place an order for pick up via
their mobile device or computer or relatively
in the restaurant or for early booking
avoiding the queue
for advance food ordering concept . Such application can
be incorporated into the restaurant’s own reservation system or
utilize as an online booking network
reservation services to allow
diners to easily reserve a table.
With
special custom mobile application
, restaurants now have the opportunity
to promote unique or exclusive dining experience while increasing business
and building brand loyalty.
This might include
• Offering guests a discount if they uploaded a
review to specific Mobile ads site
• Reward
uploaded photos to some Mobile promo
sites with a free drink or small
dessert
• Encourage
spreading your name through any other food-related app with rewards
• Mobile
Games competition
In the current mobile market, many restaurateurs participate and utilize
major mobile apps with mobile
marketing sites like
Yelp, Foodspotting and OpenTable to market their Food and wine
establishments which allows users
to be able to directly share reviews,
event scheduling , photos, check-ins and more with their social friends network .Various other social networks can be
integrated into your restaurant application to facilitate a seamless process
for diners to share their experiences.
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| Geolocation |
Some good
example for integrating social networks
,like Foursquare will benefits to your restaurant by its
word of mouth sharing ,check-in review , or coupon redemption campaign . Pictures of food dominate social
photo sharing sites these day as
friends share around wonderful pictures of the food
meals that they enjoyed making it a great option to integrate into
your restaurant application. Restaurants
can also include an interactive events promotion to inform potential diners about exciting
parties or event like Happy hour , wine
tasting at your restaurant in order
to bring diners back to your establishment
again and again.
The potential benefits of an effective mobile social strategies
to the restaurant industry are virtually limitless. .Reaching out
to your customers effectively and
stay actively engaged with mobile social media opportunities will only grow in
popularity as more people embrace the ease-of-use and convenience of their
mobile devices.
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