Mobile Devices Access to Internet will exceed Desktop users

The  New Hot Gangnam issue ,  was  that the amount of people accessing the world wide web  via their mobile devices will exceed PC users by 2015 in the United States, followed by the Western Europe.

Recent Analysts  report from  IDC states that the number of people using the web through a personal computer in the U.S  will decrease  average about  15 million users from 240 million to 225 million in  next 3 years.  While  , Not surprising , the number of mobile users will grow from 174 million to 265 million over the same period , a  big increase   of 91 million  for the same period of  3 years  duration  . This trend is expected to be followed in other parts of the world – for instance especially in western europe , and  in  the pacific  rim countries  towards  the greater China . 

As  the mobile  agenda arises  ;analyst claim that at the same time the mobile advertising throughout the world  will increase from $6 billion last year to $28 billion in Next  3 years.
With smartphones’ sales  becoming  more widespread, the growth  situation will remain the same in major  countries , if not more  , so in both the  third world   and  new emerging markets where  users  starts to switch from feature phones to the Smartphone  . At this  same time, sales of personal computers are expected to stay lower unless Windows  8 is able to breach a  big  difference making  user to switch their budget to buying  back  Desktop again  but it is not  likely  as  the Phone’s Mobility  and portability  can yet to be superseded  by Desktop features .

Here  it shows, the big change will most likely have an impact on overall advertising revenues. The statistics shows that a lot of companies  will struggle to  extract profits from Internet advertising despite generating large revenues from PC use.

The switch for some enterprises  is necessary , as mobile  has proven its niche and  generating  turnover for some  product through mobile advertising  seems  more effective  . One of the good examples is Facebook, which has struggled to really effectively monetize online advertising, as you can see from its dropping share value before the  Great Sandy  Storm .

The predictions are that the 68 % of the social networking  users visiting the service through a personal computer this year will drop to 51% in 2016. Users tend to trend using  Mobile Social media . 

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