Mobile
location based services provide an
effective geolocation marketing tool as it combines the exact
location and time of the day with a device
that is personal to the owner of the device thus
providing advertiser the most refined targeted means to direct approach to the user ,
Well in Taiwan 1000 taiwanese decided to formed a human QR code Sunday, December 2, in
an event designed to promote the island to the world by cashing in on the
rising use of smartphones which can read the barcodes.
Photo credit: Sayling Wen Cultural & Educational Foundation |
QR
codes are commonly used to direct users to websites, videos or social media
sites.
Forming
the QR code, highlighted by a blue word "H I " in the middle,
involved a total of 1,369 people carrying umbrellas on the square of the Taipei
City Hall, organisers said.
The
mobile social media outlook is positive.
With
prediction that there is a high possibility that the rate of Mobile overtaking
traditional PC Internet access in the next few years. Simple math tells marketers that abundant of
opportunities exist within all this Go Mobile technology to present media ads
to the right audience at the right time
Photo credit : AFP |
Well
spokeswoman for the non-profit Sayling
Wen Cultural & Educational Foundation stages utilization of Mobile Social media for
such promotion and introduction of Taiwan will be
effective.
"As
long as smartphone users take a photo of the 2D QR trademark
code, they can easily link to our website where various colourful events of
Taiwan are shown and will be continuously updated."
Photo Credit : Wikimedia common - The QR Code story |
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