Easiest way to ensure Your Post’s Visibility for Your Business Everywhere
As a business owner, you take many steps to get your business noticed. Whether it’s by placing signage on the street, or running ads in the local paper, you likely want people to see and hear about your business because that’s the only way customers are going to learn about you and what you have to offer. And now the online directory, Google My Business, will do much of the work for you and get your business noticed. And not just online; Google My Business will increase visibility for your business everywhere.
Google My Business makes you more visible to customers even when they are on the street, right in the same neighborhood as your business. It’s able to do this because when customers are out searching for that product they need, they often use their phones, and Google, to do it. And after entering the product, service, or company they’re looking for into the search engine, Google will provide a listing of three businesses nearby that offer that same exact thing. Customers see the listing, get directions to the location, and head on over to make their purchase.
Google My Business also increases the visibility of a business online, which is something every business can benefit from. In the same way that Google uses algorithms and ranking factors to determine which websites will be placed higher than others in the search engine results page, they use those same algorithms and ranking factors to determine which businesses will get those coveted top three spots in the Google My Business listings.
When businesses can use those algorithms by customizing and optimizing their listing in Google My Business, they will gain more exposure and more visibility online by landing in those top three spots. And just like Google will increase exposure to those in the neighborhood, it will also increase exposure to those online, particularly if they’re close to the business’ location.
Creating a listing for your business in Google My Business comes with many benefits. But one of the biggest ones is that it will make your business more visible to customers whether they’re right outside your door or across town.
Focus to Get Supportive Reviews, and More Customers, with Google My Business
Online reviews are very important to a business, even those that aren’t an online business. Recent studies show that 56 percent of customers will go to a search engine to find reviews about a business before buying or using that business. 90 percent of people claim that online reviews help their buying decision and 80 percent of people trust online reviews just as much as they would trust a personal recommendation. There’s no denying it. Online reviews are very important to any business. And Google My Business can help you get more of them.
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When a customer goes to a business’ Google My Business listing, they can post a review, which other customers and potential customers will see any time they visit the listing. And, judging by the above stats, the more customers that see those reviews, the more of them will use your business, product, or service. And the more reviews a business listing has, the higher Google will rank that listing so that even more customers see it. And while no business wants bad reviews, it’s the total number of reviews that matters to Google, not the overall tone of them.
But of course, bad reviews can be bad for business and so, it’s important that you respond to them. Tell the user that you’re sorry they had a bad experience, and try to offer them a solution that could make it better for them. But it’s also just as important to respond to good reviews too. Someone took the time to post a review, and you should thank them for it. Customers never want to feel as though they’re just talking at a company; they want to feel as though they’re really interacting with the company.
Reviews are very important and if you’re not sure how to get them, just start asking your customers! This may feel forced and awkward to many business owners, but customers don’t mind. In fact, 70 percent of customers have said that they would leave a review for a business if they were asked to. So what are you waiting for? Start asking for reviews, start getting more reviews, and start bringing more customers through your door!
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