Up to trend - Google My Business - Creating Google Posts

 

The Guide to creating Google Posts

hare events, products, and services directly in Google Search and Google Maps with Google Posts, created through Google My Business. Google Posts are small cards that appear within the knowledge graph in Google Search Engine Result Pages (SERPs) when users search for your business.

These cards are great for promoting timely content to customers at the right time and are managed through an intuitive interface inside of Google My Business and can be added for each business location.

Different Posts for Different Folks

·         Posts can be used to share a variety of information like:

·         Events such as a brunch band or an in-store session

·         Offers/specials such as sales and coupons

·         Product updates such as new merchandise

·         Announcements such as “Open late this Saturday” or “Special guests this week!”

Why Google Posts?

Google Posts are a quick and easy way to enhance the experience for people that are searching for your business. Not every business will have a use case for it, but the ease and simplicity of setting up Posts encourages experimentation and testing to see what works for your company. So why give them a shot?

·         It’s FREE

·         Using Google Posts to promote your business in organic results pages costs nothing. Think of it as a Facebook post, but with a much wider reach. Why wouldn’t you try it?

·         Most Purchase Research Starts in a Search Engine

·         81% of shoppers conduct online research before they make a purchase. 60% begin by using a search engine. Posts gets information in front of those people at the right time.

·         Incentive to Click

·         Posts offers users a one-click incentive to learn about, buy or sign up for a product, service or event.

·         Easy to Manage

·         Posts is part of Google My Business and can be managed from the website or on-the-go with the app.

Where Posts Show Up?

When you share a Post, users will see it in Google SERPs and Google Maps when they search for your brand. They will appear in the knowledge graph to the right side of the search results on both mobile and desktop. You can see an example in the images in the first section of this blog post.