Mobile social media with
geolocation application is also
catching on fast an d is
bringing the technology to the next level , and typically wireless carriers
clearly have several advantages
that benefits both advertiser and subscriber .Among the
two popular mobile social
media sites include Gowalla
and Foursquare , and even leading
social networking application like Twitter and
Facebook have also integrated location- based elements into their platform
with location based advertising . One of the major features
provided by such location based
applications is the phenomenal growth of “ check – in “ games . Such games are social frameworks that encourage users to report their location frequently for
a variety of motivating rewards such as Virtual bonuses
In bold truth , mobile location based
services provide an effective geolocation
marketing tool as it combines the exact location and time of the day
with a device that is personal to the
owner of the device thus providing advertiser the most refined
targeted means to direct approach to the
user .
It
is a One –on-one form of advertisement , anytime ,anywhere to an y individual
with a Mobile enabled internet device ,and this form of advertisement is vastly superior to other marketing method available .
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| Mobile Geolocation Inforgraphic |
The
Smartphone Revolution
Recent Smartphone’s Sales Statistics confirm the explosive growth
and usage of mobile applications over the past few years especially for top
major platforms with the
following leading Operating Systems
especially for iPhone, Android,
BlackBerry and Windows
Almost 70 % of smartphone owners have
downloaded apps on their device since their initial purchase . Usually Free
Apps are most appreciated but
usually will come with advertisements
as part of their purchase package and it
has been bringing in good advertisement
fee with
major mobile publishers.
 |
| Are You Mobile |
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