Disruptive Innovation - Google My Business is Coming ......

Disruptive Innovation - Get ready for Google My Business -

Google My Business: An Overview

Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of Google My Business, appears as a seamless solution to the chronic problem of managing your Google presence across various platforms.

The tech giant says it will help small businesses connect with their customers by assembling all their business information from Search, Maps and Google+, and managing them right at one place. To keep it short and simple, the new tool lets your customers find you across Google.

Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one dashboard. Let’s have a look at the different sections of the My Business Dashboard separately:

Business Info Editor: The Business Info Editor contains instructions on 100% completion of your profile. You can update your business information for search, maps and Google+ directly from here. The “View Your Business on Google” option allows you to see how your listing looks across different platforms on Google. Apart from this, you get options for deleting listings, reporting problems and Get Help right at the bottom of the page.

Insights: The Insights section gives information on- Visibility, Engagement and Audience. You can see the engagement on your posts depending on the content type like, text, links, photos and videos. Information on audience is again broken down into categories like gender, country etc. Some of the data is available only if you have more than 200 followers.

Reviews: This section shows you the reviews of your business on Google and around the web. You can respond back to these reviews right in the dashboard. Analytics for these reviews are also available in the Reviews section.

YouTube: Get the engagement information on your videos in the dashboard. You can also go directly to your channel from the dashboard.

Getting Started:

Google says 99% of the Google Places / +Local users have already been shifted to Google My Business. Google took a significant feat of rolling out the new tool globally on the same day to 235 regions with 65 different languages.

How Google My Business Works for the Small Businesses

Stay Updated: Businesses can update their information like address, contact numbers, opening hours and more on Search, Maps and Google+ at one place, so that customers can easily connect with them.

Tell Customers How Your Business is Unique: You can add beautiful photos and virtual tours of your business to show customers how your business is unique.

Connect With Customers: Share news, events and other updates from your Google+ page to better connect with your customers. It has become easier to make social updates from within the dashboard.

Respond to Reviews: Read and respond to reviews and stay on top of reviews from across the web. Google My Business gives a streamlined monitoring of reviews from Google and around the web + review analytics.

Know How People Interact With Your Business: Use custom insights and integration with AdWords Express to understand how people interact with your business. The Insights are available with more demographic information and data on views and clicks. You can get improved user insights for your business, including visibility, engagement, and audience insights.

Mobile Optimized: Manage all your business information on-the-go with the android app for the new tool. Google will soon be launching an app for iOS devices as well.

How to Manage Your Google My Business Page:

In order to make the most use of Google My Business and to connect with your existing and prospective customers, it is necessary to have a powerful social content strategy. Use the Reviews tool to monitor your business reviews and track the ratings for your business over time. This is also where you can respond to reviews as the owner of the business.

Monitor your Insights and use this to improve the visibility and engagement of your brand. Insights tell you how customers find your business and how they interact with your content by showing you data on different types of views and clicks, driving direction requests and website visits.

Make the most use of all creative tools and features offered by Google My Business. You can host Hangouts to chat live with your customers, or create photo albums centered on your products, services, customers and staff.

What Has Changed and What Has Not:

Google My Business is now the default dashboard for the users of Places for Business and Google+. This means if you log in to Google Places for Business, you will be directed to Google My Business. However, not much has changed:

Google My Business is just a business listing management dashboard update. No changes have been made to the front end of Google+ Local and Google Maps.

The update has nothing to do with any algorithmic changes. So, it will not change how you do local SEO.

This will bring no changes to the Google Places Quality Guidelines as well.

There will be no changes to bulk uploads. For businesses which have more than 10 business locations and use Google Places Bulk Upload to manage listings, you will find this has been automatically upgraded, when you log in the next time.

Apart from this, what has not changed is the management and ownership of listings, speed of updates and the verification process. However, Google says you should stay tuned in for more updates like faster updates, social features and visibility of live data.

Bitcoin Profit Secrets

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Disrupt Old Money Making Ideas , Reinvent to Transform your Business

Disrupt  ,Reinvent , Transform  and Innovate.. How is it Possible  to stay ahead … or  Can  we change the Game !

Given  this time of rapid global change ,it is important  that  all individuals works to  address new innovation and  seize  new opportunities happening every day  , anywhere .

Business in the  developed world  has  progressively  move  into a new era where new technologies and funding  possibilities are  driving  disruptive  trends  creating a new look into the sharing economy  and revolutionize  the  ways innovators  manage  new ideas in implementation  and manufacturing .

From the  popular  crowdfunding financial services like Kickstarter, office space sharing through  PivotDesk , transport  service rendered by Uber , educational services  on Skillshare   ,  childcare and household assistance  through co-ops such as   Taskrabbit   and  more localized services   like Rapid  Prototyping incubation  centers  , F&B  delivering   platform  and even  bicycle sharing services  , the sharing economy  is now very much  acceptable to  most empowered consumers  for  many sectors.

The   new frugal  innovative  business concept behind  the  sharing economy provides a way to use an asset less expensively or with  frugality  than has ever been possible before and yet  allow service providers  to  gain some incremental income from  customer’s service purchase   and benefits the customers who  also gain from being able to  access to product and services  that  they require  when they need them without the burden of owning them.

This new  emergence of peer-to-peer sharing  companies  such as Airbnb,  Mobike and Uber  has been one of the more intriguing  developments  in recent  years both for  online web  development   but also  in  this new sharing  economy.  They have brought  on the  overhauling the traditional concept of business versus consumer by enabling  users  to offer up their assets   like  their  apartments, cars or  teaching  skills in return for monetary gains .

Out with the Old , In with the New

But it could mean bad news  for  most  traditional businesses that fail  to  transform  or reinvent to adapt . The sharing economy  are creating new economic  value  and disrupting current established industry  players.  There is a gradual  shift occurring and I  believe  all industries will be or are already  being affected   by this change

The understanding   and  practice of disruptive  innovation should be taken  as a priority –as market  leaders   must believe   newly developed  product or services  eventually will displaces  established competitors–should be   under  every marketing leader’s agenda.  

  

One  rules stand above the rest , and  if you want to survive , - you must embrace for change    to  Disrupt , Reinvent  ,  Transform  and Innovate

Ignoring this basic belief could make your company the next diminishing   service provider . Businesses need to rev up their innovation engines quickly because they are losing market share and brand security with each passing day

This  book  will  provide  a fresh  perspective  on innovation and change  , identifying   and gauging  how  fast  innovation  model will be adopted and  understand the  psychology of  business disruption and   explain  just  how to  reinvent  concepts and ideas  from the start  but ways  to continuously    meet today’s  constantly   challenging  market’s competitive environment .   Beside  it  will  provide   insight   on    Crowdfunding which   offer  new avenues  for  funding  new  products  or    startups  and  the   ease  of using such platforms  to   getting   new  business   financially  sound  and  readied  for  their venture  which  could also  be  attached with a steep learning curve.

Many startup  ventures  may  find themselves  caught  into  unfamiliar territories   without the real knowledge of choosing a platform, crafting a pitch and attracting investors, it  will teach  entrepreneurs  to  look at options variables   including the possibility  to create  genuine  “ Buy- In”  venture around  their  ideas  and initiatives   that will  help them  speed up  or  slow down  the transformation of their   business  ,   taking the right  kind of  risk  , learning to harness  the power   and unpredictability of disruption